Rättviseförmedlingen is called Equalisters in English. Equal for equality, and listers for all the people who contribute to the massive lists that we compile of people who can serve as alternatives to prevailing norms.
Equalisters is an equality project aiming to correct the imbalances of representation in media, culture, business and other contexts. We believe that when it comes to including competent women and people from other underrepresented groups, excuses that claim that “there just weren’t any”, are no longer good enough.
To prove our point and contribute to a more equal society, we provide a service that generates positive, proactive, and concrete recommendations, compiled in long lists of people who can balance up inequalities of representation in any given context.
Using vast social networks, Equalisters enables organisations, companies, and journalists to find alternatives who will contribute to more equal representation when looking for experts, lecturers, directors, comedians, DJs, helicopter pilots, clowns, or any other areas – obscure or mainstream – of expertise.
Equalisters is a social service, which utilizes the powerful dynamics of crowdsourcing (or group powering) to contribute to a more democratic, fair, and equal society. Our vision is a society where people are not defined and constrained by their gender, origin, ethnicity, physical ability, age or any other categories that tend to wrongly define who we are and what we get to take part of in society.
Equalisters was started by Lina Thomsgård in March 2010 in Sweden, and has enjoyed great success, growing into a movement of more than 100 000 people. The non-profit initiative has accumulated experiences, best practices and tools that are now available to people around the world who want to make their society more equal and who are open to alternatives to the dominant norms in representation and participation.
NEWS MEDIA CAN MAKE A DIFFERENCE
In november 2015 Equalisters released a report showing who gets to speak in news media. The report is part of a threeyear project partly funded by Vinnova – Sweden’s Innovation Agency. It is part of the programme “Gender and Diversity for Innovation”, which aims to develop and enhance gender equality research based on norm-critical perspectives.
Within the project, a digital tool has been developed that facilitates the process of creating accessible statistics of representation in news media. With the help of this tool Equalisters has collected all the data for this report. During the project, our organization will work together with representatives of newsrooms, in order to broaden the range of voices and representations in Swedish news media. For example, Equalisters will offer editors a custom made media analysis of their content together with lectures and workshops on media representation.
Read an extract of the report (in English)
The entire report (in Swedish)
Check out all our calls and updates on our global Equalisters page on Facebook: www.facebook.com/equalisters.
Rättviseförmedlingen on Facebook: www.facebook.com/rattviseformedlingen
Questions? Please, don’t hesitate to contact us: email@example.com.
In the winter of 2012, we launched a festival campaign to let the organizers know what artists we would like to see on stage during the coming festival season. Read more about it here.